Having been faithfully served for over 20 years by our "active K" brandmark, Kielder is now moving onto a new logo identity which will gradually be rolled out on promotional and information mediums, along with signs and other visitor facing facilities across this unique destination.
The eagle-eyed amongst you will have noticed that we are dropping the "water & forest park" and resorted to the single identity of "Kielder", a name which is now also synonymous with adventure, activity, discovery, enlightenment, stunning views, fabulous trails, incredible wildlife, clean air, tranquillity, awe-inspiring night skies, superb accommodation and exciting events.
The simple square comes with the message "Picture Yourself Here" which invites visitors, whether previous, current or potential, to see all that there is to offer at Kielder and to picture themselves riding along a mountain bike trail, spotting ospreys over the water, marvelling the darkest of night skies, exploring the 26 miles of Lakeside Way or taking a breather at a shoreline artwork.